The year 2015 marked a significant moment in adidas's ongoing evolution of women's sportswear. While specific details about the complete 2015 women's collection are scarce in readily available online archives, we can reconstruct a picture of the key themes, styles, and innovations based on available information and the general trends of the era. The tagline "Find your adidas products in the category: Women - Sneakers - New," points to a focus on innovative sneakers and a growing emphasis on providing a wider variety of choices for women within the adidas ecosystem.
The advertisement, urging consumers to visit adidas.de, highlights the increasing importance of online retail for the brand. This was a time when e-commerce was rapidly gaining traction, and adidas, like many other major brands, was investing heavily in its digital presence to reach a broader audience. The emphasis on "new" indicates a collection focused on fresh designs, updated technologies, and a continued commitment to pushing the boundaries of athletic apparel.
The 2015 Landscape: Trends and Influences
To understand the 2015 adidas women's collection, we must consider the broader athletic and fashion trends prevalent at the time. The athleisure trend was at its peak, blurring the lines between athletic wear and everyday fashion. This meant a growing demand for stylish, comfortable, and versatile pieces that could be worn both during workouts and in casual settings. The rise of minimalist aesthetics, bold color blocking, and retro-inspired designs also significantly impacted the designs of the period.
Adidas, known for its iconic three stripes and commitment to innovation, likely incorporated these trends into its 2015 women's collection. We can infer that the collection likely featured a range of styles catering to various athletic pursuits and fashion preferences. This would include:
* Running: The "Adidas running präsentiert seine neue Herbst" (Adidas running presents its new autumn) tagline suggests a significant focus on running apparel for the fall season. This would have involved new running shoes incorporating technological advancements in cushioning, breathability, and support, alongside coordinating apparel like jackets, leggings, and tops designed for optimal performance and comfort in cooler weather. We can speculate that the collection might have included updates to popular models like the Ultraboost (though its exact launch date needs further verification) or other models featuring Boost technology, known for its exceptional energy return. The autumn collection likely incorporated darker, earthier tones and moisture-wicking fabrics to address the changing weather conditions.
* Training: The broader women's collection would have also encompassed apparel for various training activities, from weightlifting and HIIT workouts to yoga and Pilates. This would have included comfortable and supportive leggings, sports bras with varying levels of support, and breathable tops designed to wick away sweat. The designs likely incorporated performance fabrics and ergonomic cuts for optimal comfort and freedom of movement. The color palettes might have been more diverse, including vibrant hues and bold patterns to reflect the energy and dynamism of training.
* Lifestyle: Given the rise of athleisure, a significant portion of the 2015 collection likely focused on lifestyle apparel. This would include sneakers designed for everyday wear, combining comfort and style. We can imagine sleek silhouettes, updated takes on classic adidas designs, and collaborations with fashion designers or influencers to create limited-edition pieces. The apparel would have included comfortable hoodies, sweatpants, and tracksuits, suitable for casual wear and offering a blend of athletic functionality and fashionable aesthetics. The color palette would likely have ranged from classic neutrals to bolder, trendier shades.
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